Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
16 Cards in this Set
- Front
- Back
Logistics
|
the transporting, storing, and handling of goods to match target customes' needs with a firm's marketing mix--both within individual firms and along a channel of distribution
|
|
Chain of supply:
|
the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate and finished products, and distributing them to customers.
|
|
Containerization:
|
grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination.
|
|
Customer service level:
|
how rapidly and dependably a firm can deliver what customers want.
|
|
Distribution center:
|
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
|
|
Electronic data interchange (EDI):
|
an approach that puts information in a standardized format easily shared between different computer systems.
|
|
Freight forwarders:
|
transportation wholesalers who combine the small shipments of many shippers into more economical shipping quantities.
|
|
inventory
|
the amount of goods being stored.
|
|
Physical distribution (PD):
|
the transporting, storing, and handling of goods to match target customers' needs with a firm's marketing mix--both within individual firms and along a channel of distribution.
|
|
Physical distribution (PD) concept:
|
all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system which seeks to minimize the cost of distribution for a given customer service level.
|
|
Piggyback service:
|
loading truck trailers or flat-bed trailers carrying containers on railcars to provide both speed and flexibility.
|
|
Private warehouses:
|
storing facilities owned or leased by companies for their own use.
|
|
Public warehouses:
|
independent storing facilities.
|
|
Storing:
|
the marketing function of holding goods.
|
|
Total cost approach:
|
evaluating each possible PD system and identifying all of the costs of each alternative.
|
|
Transporting
|
the marketing function of moving goods.
|