Ch. 3 - Ethics & Social Responsibility

any means used to maintain behavioral norms and regulate conflict.

standards of proper or acceptable behavior. Several modes of social control are important to marketing.

the moral principles or values that generally govern the conduct of an individual or group.

ethics, laws, formal and informal groups, self-regulation, media, and active civil society.

ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma.

ethical theory that is founded on the ability to predict the consequences of an action.

ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.

an ethical theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them.

a character trait valued as being good.

self-discipline, friendliness, caring, courage, compassion, trust, responsibility, honesty, determination, enthusiasm, and humility.

the rules people develop as a result of cultural values and norms.

calculating, self-centered, selfish, based on what will be immediately punished or rewarded; childlike.

viewpoint towards the expectations of society, loyalty/obedience to the organization (or society) become paramount-- concerned only with whether a proposed action is legal and how it will be viewed by others.

people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run.

extent of ethical problems with the organization, top management's actions on ethics, potential magnitude of the consequences, social consensus, probability of a harmful outcome, length of time between the decision and the onset of consequences, and the number of people to be affected.

a guideline to help marketing managers and other employees make better decisions.

internal

an effective way to help employees put good ethics into practice.

one area in which small firms sometimes suffer ethical lapses.

a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries.

a business's concern for society's welfare.

ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation.

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that a firm's economic performance supports the entire structure.

the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

human rights, labor, environment, and anti-corruption.

the cooperative marketing efforts between a for-profit firm and a nonprofit organization.

too many causes