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18 Cards in this Set
- Front
- Back
Political Ideology
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The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
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Political Socialization
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The process through which individuals acquire their political beliefs and values.
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Press Briefing
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A relatively restricted session between a press secretary or aide and the press
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Press Conference
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An unrestricted session between an elected official and the press.
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Press Release
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A document offering an official comment or position.
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Public Opinion
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What the public thinks about a particular issue of set of issues at any point in time.
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Agenda Setting
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The process of forming the list of issues to be addressed by government
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Narrowcasting
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Targeting media programming at specific populations within society.
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Framing
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The process by which a news organization defines a political issue and consequently affects opinion about the issue.
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Yellow Journalism
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A form of newspaper publishing in vogue in the late nineteenth century that featured pictures, comics, color, and sensationalized news coverage.
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Muckraking
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A form of journalism, in vogue in the early twentieth century, devoted to exposing misconduct by government, business, and individual politicians.
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Margin of Error
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A measure of the accuracy of a public opinion poll.
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Exit Polls
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Polls conducted as voters leave selected polling.
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Straw Polls
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Unscientific survey used to gauge public opinion on a variety of issues and policies.
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Random Sampling
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A method of poll selection that gives each person in a group the same chance of being selected.
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Push Polls
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Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
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Tracking Polls
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Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support.
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Stratified Sampling
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A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
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