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14 Cards in this Set
- Front
- Back
What is a sign and what is an example? |
it's something that invites someone to think of something other than itself, such as the way an image of a person invites one to think of the person. |
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What are the signified and the signifier? |
the signifier is the sound image such as the sound of the word dog. the signified is the idea that is envoked by the signifier. |
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What is denotation? |
It describes the first-order signification or what Barthes called the first "plane of expression" |
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What is connotation? |
it's the second order of signification and operates at the level of ideology and myth. |
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What is an iconic sign? |
operate according to logic of similarity or likeness, icons resemble the objects they stand for (diagrams, photos and maps) |
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What is an indexical sign? |
they are linked by cause or association to the objects they represent. (smoke indicates fire) |
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What is a symbolic sign? |
linked by social convention or agreement; they are learned rather than instituted |
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What is rhetoric and what is rhetorical analysis? |
the use of symbols by humans to influence and move other human. it's studying those symbols to find meaning because Rhetoricians believe that all symbols have value. |
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What are clusters? |
the way individual sings are associated and dissociated from one another. (Association, Implication and Absence) |
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What is form? |
it's an arousing and fulfillment of desires. it's the creation of desires and the satisfaction of it. |
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What is progressive form? |
it describes the way a story advances, step by step (Crime T.V. shows) |
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What is repetitive form? |
It's the reinstatement of the same thing i different ways |
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What is conventional form? |
it's the appeal of the text. |
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What are the three levels of a narrative? |
(Gerard Genette) Story content plane is what happens and to whom. Discourse expressive are actual words, written or spoken and actual images used to tell a story. Narrating act of recounting is who is speaking and from what perspective/point of view and in what relation. |