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3 Cards in this Set
- Front
- Back
The management function that establishes and maintains mutually beneficial relationships with its publics on which success of failure depends on.
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Public Relations
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Who are your publics?
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aka Stakeholders, employees, donors/investors, members, suppliers, regulators, news media, bloggers, peers/competition, community members, activists, official leaders, volunteers, partners, etc
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What are the 4 categories of Public Relations?
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functional, enabling, normative, diffused
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