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15 Cards in this Set
- Front
- Back
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The Seven Traditions of Communication are?
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Rhetorical, Semiotic, Phenomenological, Cybernetic, Sociopsychological, Sociocultural, Critical
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Rhetorical
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Focuses on public speaking and deliberation.
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Semiotic
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Focuses on symbols and signs. Generally put in three categories
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Semiotic Category 1
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Semantics- what a sign stands for
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Semiotic Category 2
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Syntactics- the relationships among the signs (codes)
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Semiotic Category 3
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Pragmatics- the practical use and the effects of the signs
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Phenomenological
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Knowing through direct experience. Actual lived experience is reality.
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Deetz
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Said that knowledge is conciousness. How someone relates to something determines its meaning. Language is the vehicle for meaning.
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How the semiotic and phenomenological traditions differ
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semiotic says that symbols exist outside of reality. Phenomenological says that symbols are a person's reality.
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Hermeneutic Circle
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Interpreters go back and for between experience and assigning its meaning.
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General schools of thought that make up phenomenology
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Classical Phenomenology- Husserl.
Phenomenology of Perception- we can only know things through our personal, objective relationship to those things. Less objective than classical. Hermeneutic Phenomenology- includes communication. |
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Cybernetic Tradition
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focuses on the individual in social interactions with others as the definition of the communicator. Emphasizes psychological variables, individual effects, personalities, perception, and cognition.
Most theories are emphasize cognition and how humans process communication. |
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Sociopsychological can be separated into three branches, which are:
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behavioral, cognitive, communobiology
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Sociopsychological branch: Behavioral
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Focuses on stimulus response. How humans behave in communication situations.
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Sociopsychological branch: congitive
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focuses on mental operations that lead to behavioral outputs.
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