Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
CAT Strategy |
Download Subscribe Contact Us Visit Website Watch our Video Learn More Like/Share |
|
|
CAT Basics |
In Online Channel & Mobile Graphics work better to grab attention than words alone: Copy is important, but readers need to find it in email, on landing pages and websites Using buttons, icons and images are key - they drag the eye & reading comes later Size of CAT buttons is also important: Too big and they overwhelm Too small & they don't get attention They need a balance within the content where they are used It is good to include a little white space around a CAT to draw attention to it It shouldn't interfere with copy or other design elements Both color & position within the page are important |
|
|
What Different Colors Represent |
Different colors can draw in traffic or some viewers and scare others away Color sets the mood of a promotion and influences viewer actions. Yellow: Optimistic and youthful color Often used to grab a viewer's attention Orange: Aggressive color Used in CAT and attention grabber Red: Represents energy It increases increases heart rate & creates urgency Often seen with clearance sales and references to food Pink: Romantic and feminine color Often used to market products and services for women and young girls Blue: Creates the sensation of trust and security Often used by banks and businesses Purple: Soothing and calm color Often relates to beauty or anti-aging products and services Green: Associated with wealth as it is the color of money oh the US The easiest color for the eye to process and used in finance or entertainment websites Black: Powerful and sleek Seen as luxurious and sophisticated Oh most marketing communications, 2 or more colors are used Pairing colors that have contrast is important for readability and for grabbing the attention of prospects and customers Never combine 2 light colors or 2 very dark colors or try to use dark text on a dark background If you are uncertain about color contrast, there are a number of color contrast tools online |
|
|
The CTA has a multi-layered psychology behind it that includes |
Copy, Design, Form, Color, Size, Graphics, Offers and Cool Digital Effects |
|
|
Psychological Principles That Power The CTA |
The human mind expects the CTA The mind considers people, objects and experiences by using a 3-fold combination of perceptive processes: Selecting, inferring and interpreting That 3-fold process shapes expectations and powers motivation The CTA tantalizes our innate sense of curiosity This explains some of what a user will see or experience after the CTA. Use copy on your CTA that promises à discovery, an unknown, a secret or something similar that will give the user knowledge previously unattained The CTA feeds our psychological tilt toward anticipation Psychologically we are wired for anticipation: We are anticipatory creatures The CTA reinforces our psychological sense of reward CTAs correspond with an individual's reward behavior We take action based on what we perceive the award to be After receiving rewards for certain actions, we develop learned behavior that lead to the same reward When a reader sees a CTA, it taps into that person's inner psychology Knowing this psychology helps you more capably target and score higher conversions It's best to use CTAs that emphasize the end result for the user, ï.e., "Get your free a-book today!" |
