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42 Cards in this Set
- Front
- Back
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E-commerce vs. E-business
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E-business: digital enabling of transactions and processes within a firm, involving information systems under firms control
-Does not include commercial transactions between and among organizations and individuals. E-commerce: the use of the internet and web to transact business. -more formally, digital enabled commerial transactions between and among organizations and individuals. |
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The internet
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-worldwide network of computer networks built on common standards
-created in the late 1960's -Services include the web, email, file transfers. -can measure growth by looking at number of internet hosts with domain names -first email sent in 1971 |
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WWW
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-most popular internet service
-developed in the early 1990's -provides access to web pages |
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Define E-commerce
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-the use of internet and web to transact business
-more formally, digitally enabled commercial transactions between and among organizations and individuals |
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Define E-business
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-digital enabling of transactions and processes within a firm, involving information systems under firms control
-does not include commercial transactions involving an exchange of value across organizational boundaries |
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Characteristics and history of the web
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-most popular internet service
-developed in early 1990's -provides access to web pages -html doc. that may include text, graphics, animations, music, videos -web content has grown exponetially, google reports 1 trillion unique urls; 120 billion pages indexed |
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Origins and growth of E-commerce (history)
-Precursors? |
-baxter healthcare
-electronic data interchange (EDI) -French Minitel (1980's videotex system) -none of which had funtionality of the internet |
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History of E-commerce
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-1995 was the beginning of e-commerce
-1995-2000: Innovation --key concepts developed --dot-coms; heavy venture capital investment -2001-2006-consolidation --empasis on business driven approach -2006-present-Reinvention --extension of technologies --new models based on user generated content, social networks, services |
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Types of E-commerce
-Business-to-consumer (B2C) |
-Classified by market relationship
-online business selling to individual consumers (e.g. Amazon is a general merchandiser that sells consumer products to retail consumers) |
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Types of E-commerce
-business-to-business (B2B) |
-Classified by market relationship
-businesses focus on selling to other businesses -the largest form of e-commerce |
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Types of E-commerce
-Consumer-to-Consumer (C2C) |
-classified by market relationship
-consumers selling to other consumers (e.g. eBay, Craigslist) Classified by technology used -dating? |
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Types of E-commerce
-Peer-to-Peer |
-classified by technology used
-enables Internet users to share files and computer resources directly without having to go through a central Web server, in e-commerce |
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Types of E-commerce
-Mobile commerce |
-classified by technology
-use of wireless digital devices to enable transactions on the Web |
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Societal issues related to E-commerce
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-E-commerce growth will eventually cap as it confronts its own fundamental limitations.
-potential limitations on the growth of B2C E-commerce -expensive technology -sophisticated skill set -prices will rise to cover the real cost of doing business -intellectual property, individual privacy, public welfare policy |
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Characteristics of the online marketplace: Unique features of E-commerce technology
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1.)Ubiquity
2.) Global reach 3.) universal standards 4.) information richness 5.) interactivity 6.) information density 7.) personalization/customization 8.) social technology |
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Business model
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-set of planned activities designed to result in a profit in a marketplace
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Business plan
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-describes a firms business model
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E-commerce business model
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-users/leverages unique qualities of internet and web
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Sales analysis
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-an analysis of sales by week, month, period, or year to project trends, identify problems and measure a retailers performance
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Competitive strategy
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-to get ahead of others! Achieved by a firm when it can produce a superior product and/or bring the product to market at a lower price than most, or all of its competitors.
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Market strategy
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-the plan you put together that details exactly how you intended to enter a new market and attract new customers
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B2B models: Portal
-variations |
-book definition: offers users powerful web search tools as well as an intgrated package of content and services all in one place.
-a wide variety of options on one site -related; centers around on thing -ex. txstate.edu -variations: horizontal/general, vertical/specialized (vortal) |
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B2B models: E-tailer
-variations |
-online retail store
-revenue model: sales -virtual merchant, brick and clicks, catalog merchant, and marufacturer-direct |
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B2C models: Content provider
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-distributes information content, such as digital news, music, photos over the web
-digital content on the web: news, music, video |
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B2C models: Transaction broker
-examples: |
-site that processes transactions for consumers that are normally handled in person, by phone, or by mail.
-processes online transactions for consumers -primary value proposition: saving time and money -industries using this model: financial services, travel services, job placement services |
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B2C models: Market creator
-examples: |
-creates digital environment where buyers and sellers can meet and transact.
-examples: priceline, and ebay |
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B2C models: Service provider
-examples |
-online services
-examples: google, google maps, gmail, etc |
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B2C models: Community provider
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-sites that create a digital online environment where people with similar interest can transact; share interests, photos, etc
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B2B models: Net marketplaces
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-e-distributor
-e-procurement -exchange -industry consortium |
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B2B models: E-distributor
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-version of retail and wholesale store, MRO goods and indirect goods
-owned by one company seeking to serve many customers |
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B2B models: E-procurement
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-creates digital markets where participants transact for indirect goods
-B2B service providers, application service providers |
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B2B models: Exchange
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-independently owned vertical digital marketplace for direct inputs
-creates powerful competition between suppliers -tend to force suppliers into powerful price competition |
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B2B models: Industry Consortia
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-industry owned vertical digital marketplace open to select suppliers
-more successful than exchanges --sponsored by powerful industry players --strengthen traditional purchasing behavior |
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C2C business model examples:
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-ebay, craigslist
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P2P business model examples:
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-the pirate bay, cloudmark
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Key technologies used for mobile commerce (M-commerce):
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-extends existing e-commerce business models to service mobile workforce, consumers
-unique features include mobility, camera to scan product codes, GPS |
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Components of a firms value chain:
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-administration, human recourse, information system, procurement, finance/accounting. (send out, operations, outbound, sales and marketing, after sales service.)
-activities that a firm engages in to create final products from raw inputs -each step adds value |
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Effect of the internet in regards to a firms value chains:
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-increases operational efficiency
-enabled product differentiation -enable precise coordination of steps in chain |
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value chain
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-the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services
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value web
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-networked trans business system that coordinates the value chains of several firms
-networked business ecosystem -uses internet technology to coordinate the value chains of business partners |
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business strategy
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-a set of plans for achieving superior long term returns on the capital invested in a business firm
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8 key elements of a business model:
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0.) value proposition-what do consumers value?
1.) revenue model-how the firm will earn revenue 2.) market opportunity-intended marketspace 3.) competitive environment-occupants in your marketspace 4.) competitive advantage-special advantages 5.) Market strategy 6.) organizational development-organization of work that needs to be done 7.) management team 4.) |
