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28 Cards in this Set
- Front
- Back
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According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people |
true |
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The computer was the first electronic medium |
false |
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The senders of messages often have little control over how their messages will be received |
true |
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Mass media audiences generally seek out messages that correspond to their cultural beliefs and values |
True |
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According to the textbook, the high-low model of culture limits the way we look at and discuss culture today |
true |
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Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative |
true |
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Efficiency and individualism are both values of the modern period |
true |
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The manuscript culture that existed between 1000 B.C.E and the mid-fifteenth century primarily served the ruling classes |
true |
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The meaning of a message can be affected by recipient's gender, age, educational level, ethnicity, and occupation |
True |
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Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs |
False |
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The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests |
False |
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The classical view of art is that it should aim to instruct and uplift |
True |
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According to the textbook, the mass media have passed through which five historical stages? |
Oral, written, print, electronic, and digital |
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Which of the following is not considered a consequence of the printing press? |
An increased sense of community and mutual cooperation |
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Which of the following does the textbook identify as a result of the printing press? |
the emergence of more centralized nationalities, given that leaders could more easily distribute information |
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Which of the following was a contribution of the telegraph? |
separated communication from transportation transformed information into a commodity made it easier for military, business, and political leaders to coordinate commercial and military operations foreshadowed its own demise in future technological advances, like wireless technology |
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According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era? |
traditional leaders in communication have lost some control over information |
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The key development that allowed for the transition to the digital age was |
binary codes |
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A cultural approach to understanding mass communication |
Recognizes that individuals bring diverse meaning to messages. |
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Selective exposure |
people seek out messages that they already agree with |
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Which of the following is one of the four stages in the mergence of a new mass medium that the textbook describes? |
emergence entrepreneurial mass medium convergence |
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Which of the following statements about Google is false? |
Google makes most of its money by creating original content |
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What is one concern identified in the textbook about the future of news content available through Internet news search sites like Google? |
Who will pay for the cost of producing quality news content? |
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According to your textbook, a major concern of critics of contemporary culture is |
Children being bombarded by too many commercials |
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Which of the following statements best describes how the textbook characterizes the interaction of media and society? |
How much media really shapes society is unknown |
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Critics who view culture as a map |
acknowledge that the familiar and unknown often coexist is the same song, movie, or cultural thing |
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Celebrating populism in postmodern culture can result in |
political stories meant to resonate with the middle class |
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In the interpretation stage of the critical process, an answer must be found to which of the following questions? |
So what? |
