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10 Cards in this Set
- Front
- Back
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Modern direct marketers rely heavily on data based techonologies and the internet, while early direct marketers primarily use direct mailers, telemarketing, and ________
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catalogs
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All of the following are forms of direct marketing EXCEPT _____.
a) personal selling b) direct mail marketing c) public relations d) kiosk marketing e) telephone marketing |
public relations
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which of the following is the most accurate name for a 30 min tv advertising program marketing a single product
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info-mercial
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what does the term VIRAL marketing mean?
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it refers to word of mouth marketing that occurs online
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abc company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. this marketer falls under which online marketing domain?
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b2c
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part 2 of a competitor analysis is assessing all of the following EXCEPT a company's ______
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employees
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_____ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.
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benchmarking
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having identified and evaluated its major competitors, the company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior_____
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customer value
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Firms that serve small segments not being pursued by other firms are called____
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market nichers
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a company that focuses on customer developments in designing its marketing strategies and on delivering supererior value to its value to its target customers is a ______
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customer centered company
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