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30 Cards in this Set
- Front
- Back
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1. If you ask the average person, “What is marketing?,” one of the things you might hear is |
Marketing is sales and advertising |
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Marketers try to figure out what __________ want and then they try to figure out how to provide it and make money doing so. |
Customers |
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Which of the following is defined to be an exchange between a firm and its customers? |
Marketing |
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If companies are good and if they’re lucky, the exchange continues iterating between the customer and the company, ___________ the tie between them. |
Strengthening |
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What did the early marketplace primarily focus on? |
Product |
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What is today’s marketplace focused more on? |
Customers |
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Marketing is thought to be evidence of an evolved ____. |
Market |
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What is the result companies see from happier customers due to marketing? |
Companies are more profitable |
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What do the letters CMO represent? |
Chief Marketing Officer |
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Advertising's goal is to enhance _____. |
Brand Image |
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Due to marketing’s success in business, what do management gurus think about marketing’s role in a company? |
It's not just a function anymore |
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Why do accounting and finance need to acknowledge the importance of marketing? |
Because CEO's do |
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What is one of the largest factors stressing out marketers these days? |
The pressure to show results |
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One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to _____. |
To have a seat with the CEO, CFO. |
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A company’s marketing executives should assess the _____ in terms of a general analysis of a business problem or opportunity the company is facing. |
5 C's |
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What are the 5 C's of marketing ? |
Company, Competition, Customer, Collaborators, context |
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What are the three parts of STP? |
segmentation, positioning, targeting |
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What are the four P's of Marketing? |
price, product, promotion, and place. |
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Fundamentally, the best marketers put themselves in the place of their _____. |
Customers |
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What order is correct for the marketing framework? |
5Cs, STP, 4Ps |
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_____ and _____ are the central players in the marketing exchange. |
Customer, Company |
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A company has its best chance at keeping its customers happy if it’s in close ____ with them. |
Communication |
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The question, “Will customers want what your company is prepared to produce?,” best describes with of these 4Ps? |
Product |
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The outcome orientation perspective of ethics is called ____. |
consequentialism |
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The process orientation perspective of ethics is called ____. |
deontological |
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The process orientation perspective of ethics is called ____. |
deontological |
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The textbook will assume that _____ will be used for data intake in a company. |
The internet |
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Great marketing is based on ______ laws of human and organization behavior. |
economic and psychological |
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Marketing can make customers happier, which makes companies ____. |
More Profitable |
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What can be marketed? |
Anything, even yourself. |
