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10 Cards in this Set
- Front
- Back
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Before doing anything else on a typical campaign, the marketing strategy must be selected. T/F? |
True |
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An advertisement encouraging families to "take the kids bowling more often" without saying exactly where to go is an example of _____ advertising. A. Primary demand B. Public service C. Retail D. Selective demand |
A. Primary Demand |
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Advertising serves a ____ function in society. A. Marketing B. Social C. Economic D. All of the above |
D. All |
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When compared to consumer advertising, b-to-b advertising... A. Has much larger, more diverse target audience B. Presents much more technical information and stresses accuracy more C. Relies on rationality much less than emotional or other appeals, though such appeals... D. Both B&C |
B. Presents much more technical info and stresses accuracy more |
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The first medium allowing for truly national advertising was... A. Newspapers B. TV C. Radio D. Magazines |
D. Magazines |
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Full service agencies actually create ads, whereas creative boutiques and media buying services do not. T/f? |
FALSE |
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Tracking studies in advertising are designed to... A. Pretest potential ad messages B. See how many people saw the ad the night before C. Determine whether people actually bought the advertised product D.All the Above |
C. Determine whether people actually bought the product |
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Online advertising is... A. Picking up because lower prices are attractive to advertisers B. Becoming increasingly intrusive and annoying C. A key factor in media mix, accounting for about 25% of US ad dollars D. Both picking up because lower prices are attractive and becoming increasingly intrusive and annoying |
D. Both |
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Advertisements for restaurant supplies are b-to-b ads while ads for household cleaners are consumer ads. T/F? |
TRUE |
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The account services department of an ad agency is responsible for preparing advertising copy. T/F? |
False |
