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43 Cards in this Set
- Front
- Back
What does the S in the SMCR model stand for? (not just the name what does it do?)
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Source, the originator of the communication.
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What does the M in the SMCR model stand for? (not just the name what does it do
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Message, the content of the communication, the information that is to be exchanged.
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What does the C in the SMCR model stand for? (not just the name what does it do
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Channel, the medium or transmission system used to convey the message from one place to another.
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What does the R in the SMCR model stand for? (not just the name what does it do
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Receiver, The destination of the communication.
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Diffusion of Innovation
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Process by which an innovation is communicated through media and interpersonal channels over time among the members of a community.
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Multicasting
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Transmitting multiple standards-definition signals simultaneously on a single TV channel.
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Asynchronous communication
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Media in not consumed simultaneously by all members of the audience.
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print on demand
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technology prints boks only whent they are odered by customers.
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barrier of entry
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obstacles companies must overcome to enter a market.
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economies of scale
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When a unit costs go down as production quantities increase.
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Marginal cost
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the incrementla cost of each additional copy.
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Between Sleep,Consuming media,Work and everything else we spend most of our time doing what? What percentage of this when compared with the other options?
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Consuming media 39%
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What is the most used form of media?
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television
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How was music broadcast when it first came about?
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It was broadcast live.
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Current issues effecting Internet users
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-File sharing RIAA cracking down
-Pressure on P2P services -Censorship and Free Speech - |
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Satellite Radio Issues
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-FCC won't let Sirius and XM merge.
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Three goals of the FCC
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-Competition
-diversity -localism |
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Issues with radio
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-less diversity
-localism being lost because radio news industries are shrinking. - |
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What organization regulates the radio?
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The FCC
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Persistence of vision
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An effect in which an after image is left on your retinas.
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We have moved from an agricultural to a what society?
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Information
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Why did the FCC put a freeze on new stations?
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Television was advancing too rapidly
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What was the early Internet like?
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-Used for researchers at Universities
-Opened to commercial users -No search engines -Gopher – text-only - |
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Advanced Research Projects Agency (ARPANET)
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connected weapons researchers with the Defense Department
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Benefits of broadband
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24-hour connection
Fast interactive digital TV Fast interactive home shopping Fast download of games, music, movies and software |
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What was PR?
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Organized activities intended to favorably influence the public
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In the 1970s – PR firms first started using VNRs – what is it? The problem is, some stations run these stories without explaining the source of the information – and what’s wrong with that?
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These are often produced as fake news stories – complete with a reporter on camera delivering the information, including interviews and video.
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Another way in which communications technology has made PR easier is through videoconferencing and satellite media tours. This allows...
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an expert or a celebrity to sit in one place at one time and do multiple interviews.
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Exxon Valdez – what went wrong?
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Exxon chairman decides NOT to visit the site, says nothing about the whole thing for an entire week and created a media center in New York to comment on the disaster, rather than in Valdez. Impact: $2.5 billion in clean-up and legal judgments.
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PR Disasters Food Lion – what went wrong?
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Denied there was any problem, attacked the source of the message (ABC). Impact: became the butt of comedian’s jokes, saw it’s stock prices take a dive – hurt its position as one of the fastest-growing grocery chains in the country.
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Perfect PR? Johnson & Johnson – Tylenol scare - what went right?
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Tylenol pulls all product from the shelves, provides refunds for worried customers, produces “tamper-proof” packaging. Impact: considered one of the best handled PR crises ever – company quickly rebounds, Tylenol still going strong.
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Why is advertising changing?
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New technology bringing new opportunities – people aren’t using the old advertising vehicles as much – advertising is about grabbing attention, getting people to try something new or reinforce a positive feeling about an old favorite
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Canspam Act Passed in 2003 (took effect in ’04)
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Makes it illegal to disguise email origin – FCC regulates
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Database marketing
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term advertisers use when they store information about consumers so they can personalize messages.
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permission marketing
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Given a company permission to send you things like coupons in the future.
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Issues: Cultural pollution
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-Mindless consumption
Encourages ‘false needs’ Happiness is achieved by consumer material goods -Average consumer sees 5,000 messages/day -Harmful to children |
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People in defense of advertising argue that...
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Can be pro-social (war bonds, AIDS awareness, child abuse)
Sustains the media; frees them from government controls Fuels the economy Provides info consumers need Is often entertaining |
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1st Generation Cell phones vs. 2G Cell phones
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1st Generation/analog phones – just 56 calls per cel
2nd Generation/digital phones – compression allows for 3-10X as many calls per cell |
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E-books problems
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Format
Devices Distribution Publishers reluctant |
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What are laws?
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Binding rules passed by legislatures, enforced by the executive power, and applied or adjudicated by courts
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Policy
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A public framework for how to structure and regulate media so they contribute to the public good.
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Market Place of Ideas
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Means that the best idea will win out in competition.
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Libel
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A harmful and untruthful criticism by media that intends to damage someone.
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