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9 Cards in this Set
- Front
- Back
Uses and Gratifications |
Assumes that individual differences among audience members cause each person to seek out different messages, use this messages differently, and respond to them uniquely. |
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1. The media surveys the environment--keeps users informed. 2.Correlation of environmental parts--helps form more accurate holistic view of the world. 3. Transmits societal norms and customs to new generations. |
What are Lasswell's 3 major functions (1948)? |
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1. Entertainment. 2. Parasocial interaction. 3. Escapism. 4. Anxiety Reduction. 5. Play. |
What are some mass media functions? |
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Transactional Model |
• Combines message characteristics and audience psychological orientation. • Combines direct effects model and individual differences model. |
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Gratification-Seeking and Audience Activity Model |
• Gratifications sought and attitude of viewer determine viewier's attention. • Effect on viewer depends on degree of involvement and intentions. |
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Expectancy-Value Model |
• Expectancy--probability that an attitude has a particular attribute or that a behavior outcome has consequence. • Evaluation--degree of affect toward particular outcome. |
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Uses and Dependency Model |
• Certain elements in a media system cause people to use and depend on it. • Viewer motives. • Availability of viewing alternatives. |
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Third-person Effects |
Consumers perceive content to affect others more than themselves. |
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Parasocial Interaction |
Media consumers believe celebrities are more like friends than strangers. |