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20 Cards in this Set
- Front
- Back
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Gerbner Cultivation Theory |
Passive audience believe media representations more when they are repeated |
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Barthes Narrative Codes |
Cultural, Semantic, Symbolic, Enigmatic, Proairetic |
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Steve Neal Genre Theory |
Media Classified through Repetition and Difference of certain elements |
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Baudrillard Postmodernistic Representation |
Hyper-reality:Simulacrum/cra:Loss of Reality:E.g Orange Fruit to Orange fizzy drink |
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Blumler and Katz : Uses and Gratifications |
Audiences derive pleasure from media in various ways. Diversion, Social Relationships, Personal Identity, Surveilance |
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Stuart Hall Representation Theory |
Media products often reflect real life. However it can be altered by producers to suit own agendas. (Constructionism) |
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Stuart Hall Audience Reception Theory |
Readings based on audience experience and ideologies. Dominant, Oppositional, Desired, Negotiated. |
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Perkins Representation Theory |
In/Out groups in society. Stereotypes can have negative effects on out groups, media's intentional distortion for entertainment |
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Levi Strauss Representation |
Structuralism: All media products have an underlying structure. Binary Oppositon: Representations often one or the other to maintain cultural norm of good and evil. |
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Livingstone and Lunt Industry |
Regulation: Media content has to be regulated. Companies must adhere to regulations Introduces a struggle between protecting the people or their interests. |
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Hesmondhalgh Industry |
Vertical Intergration: Reducing costs by having in house production (not outsourced)
Horizontal Integration: buying other rival companies to expand and reduce competition
Reduce risk, maximise profits |
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Todorov Narrative Cycle |
Structure of narritve: Equillibrium- Disruption- Resolution- New Equillibrium |
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Cohen Moral Panic |
Over reaction and sensationalisation of media causing panic in society due to a link to reality. |
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Gauntlett Representation and Audience |
Identity WEB 2.0 Allows greater audience interaction with media products. Pick and Mix media allows them to express own opinion/belief/ideologies |
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Gilroy Post Colonialism |
Colonisation causing hierarchichal society divided into race, class, gender etc. Minorities often misrepresented in media products (black people for example) |
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Curran & Seaton Industry |
Media controlled by small number of conglomerates (for power and profit)
Reduces creativity and quality Diverse ownership appeals to mass audience |
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Clay Shirky End of Audience |
Online Technologies caused the consumer to become the producer (Rise of the prosumer) |
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Henry Jenkins Fandom Theory |
Devoted fans actively engage with the products and create own theories and fan fiction |
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Butler Gender Performativity |
Gender is defined by repeated actions which then become associated with that group. |
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Bandura Bobo Doll |
People/Children may mimic what see in media products. (Actions, words) |
