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5 Cards in this Set
- Front
- Back
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A minority changes the opinions of others through internalisation |
Minority influence leads to internalisation- both public behaviour and private beliefs are changed. Three processes: consistency, commitment, flexibility |
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Consistency means that minority’s view gains more interest. |
Consistency makes others rethink their own views *Synchronic consistency(ppl in minority all saying same thing) *Diachronic consistency(they’ve been saying the same thing for some time) |
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Commitment helps gain attention (e.g through extreme activities) |
Activities must create some risk to the minority to demonstrate commitment the cause. Augmentation principle: majority pay even more attention |
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Flexibility the minority should balance consistency and flexibility so they don’t appear rigid |
Nemeth argues that being consistent and repeating the same arguments and behaviours is seen as rigid and off-putting to the majority Instead the minority should adapt their point of view and accept reasonable counter-argument |
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Snowball effect the minority becomes the majority |
Over time more people become converted -switch from the minority to the majority. The more this happens, the faster the rate conversion. Gradually the minority view become the majority and social change has occurred |
