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5 Cards in this Set
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MKT 421 Week 1 Individual Assignment - Defining Marketing
Download Here: Individual Assignment: Defining Marketing • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. • Format your paper consistent with APA guidelines. All papers should be written in 3rd person. |
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MKT 421 Week 2 Individual Assignment - Marketing Mix
Download Here: Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. • Format your paper consistent with APA guidelines. |
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MKT 421 Week 2 Team Assignment - Marketing Plan Phase I
Download Here: • Resources: University Library, Internet • Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. • Write a 1,400- to 1,750-word paper to include the following: o An overview of the existing organization o A description of the new product or service o An explanation of the importance of marketing to your selected organization’s success o A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service (should be in GRAPH format) o The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service • Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. • Format your paper consistent with AP |
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MKT 421 Week 3 Individual Assignment - Marketing Research
Download Here: Resources: University Library, Kudler Fine Foods Virtual Organization • Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. • Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. |
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MKT 421 Week 3 Team Assignment - Marketing Plan Phase II
Download Here: • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: Phase I Paper. • Write a 1,400- to 1,750-word paper in which you address the following: o Identify the segmentation criteria that will affect your target market selection. Identify your target market. o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. o Analyze current competitors and define the competitive landscape for your product or service. • Format your paper consistent with APA guidelines. |