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123 Cards in this Set
- Front
- Back
Average Hollywood movie takes
$_________ to produce |
$100 million
|
|
Spiderman cost $______ million to make and made $_____ million
|
-$500 million
-$900 million |
|
______% of movie cost is marketing cost
|
-50%
|
|
Green Light Process and what is its purpose?
|
marketing specialist give the "green light" on the production in terms of the movies marketability
-intended to keep stuio from wasting $ |
|
Platform Rollout
|
select movie theatres are chosen, where audience will be more open. If successful, show in few more movie theatres etc. build it slowly
|
|
There are ___theatres in the US, this is part of the ________ component.
|
6,000
exhibition |
|
There are _________screens in the US
this is part of the ________ component. |
38,000
exhibition |
|
There are ______ drive in theaters in the US
this is part of the ________ component. |
400
exhibition |
|
Theaters get a ____ cut of ticket sales. About ____ of theatre revenues come from concessions.
|
-small
-40% |
|
__ major theater chains control ____% of the sales
|
-7
-80% |
|
__________ leads to blockbuster mentality and concept films
|
-Conglomeration
|
|
Concept films
example: |
-movies that can be described in one line
-king kong |
|
Have to make content in movies appealing to audience of other countries is
|
-International appeal
|
|
sequels and remakes illustrate ______ at its best
|
-hyper commercialism
|
|
Franchise films are films with intent for_______.
example: |
- sequels
-Harry Poter |
|
When the product is in part of the trailer for the movie, the commercial for the product refers to the movie this is a
|
-Merchandise tie-in
|
|
what is the medium with the highest penetration rate?
|
-the radio
|
|
__companies control __% of the music industry: Sony BMG, Universal, Warner, and MI records.
|
-4
-90% |
|
there are _____ radio stations in the U.S.
|
-14,000
|
|
Morse is known for what?
|
-telegraph
|
|
The telegraph, invented by_____
came out in ______(year) |
-morse
-1844 |
|
The telephone was invented by ___ in ______
|
-Bell
-1876 |
|
In 1876, the ______ was invented originally as a ______ tool.
|
-telephone
-business tool |
|
Wireless Telegraph was invented by_______ in the (year)
|
-Marconi
-1890's |
|
"the first Radio"
|
- the wireless telegraph
|
|
________the father of the radio ,
went to________ to develop the wireless telegraph because he had no support here. |
-Macaroni
-England |
|
Audion Tube Broadcasting was invented in (year) by _________
|
-1906
-DeForest |
|
DeForest invented __________, which was integrated for ___ ____ ______
|
-Auion tube
-better sound quality |
|
First Broadcaster was_______
|
-DeForest
|
|
The "Talking Machine" was invented by ______ in 1877
|
-Edison
|
|
In ______ Edison invented the ____________, which could only be played back ______
|
-1877
-Edison -once |
|
________ was the first portable music player and it developed into the______ _______.
|
-gramophone
|
|
The gramophone was invented by _______ in ______(year)
|
-Verliner
-1887 |
|
The gramophone was the _____ ________ improved
|
-"talking machine"
|
|
Maxwell invented _________ _________ in ______(year)
|
-Electromagnetic Recording
-1924 |
|
Electromagnetic Recording was
invented in (year) by ______ |
-1924
-Maxwell |
|
RCA is the
|
-Radio Corporation of America
|
|
The RCA was formed as a sanctioned _______ by the ________
|
-monopoly
-government |
|
It took care of the patent applications for radio developments.
|
-The RCA
|
|
The _____ decided who would play on which radio _______.
|
-RCA
-frequencies |
|
What happened with the radio during WW1?
|
government and RCA took over all radio patents and development for military purposes
|
|
During _____ the government and RCA took over all radio patents and development for military purposes.This resulted in more _____.
|
-WW1
-developments |
|
The first ________ ______ took place on November 2, 1920. It was a _____message.
|
- radio broadcast
-political |
|
What kind of a message was the
The first radio broad? when did it take |
-a political message
-November 2, 1920 |
|
The _________
Was in response to the sinking of the Titanic |
-Radio Act of 1912
|
|
The radio act of _____ was in esponse to the sinking of the Titanic and enforced someone to be in that room and _____ what decisions regarding radio would be dealt by the national or state (local) government.
|
-1912
-seperated |
|
The FRC established the Radio act of ________
|
-1927
|
|
The FRC
|
-Federal Radio Commission
|
|
The _______
Regulated what we heard on the radio |
-FRC
|
|
The FRC was developed with ______ ______in mind.
|
-public interest
|
|
The Federal Communications Act of ______ the FRC changed its name to ______
|
-1934
-FCC |
|
FCC stands for ____
and was originally the ____, until (year) |
-Federal Communications Commission
-FRC -1934 |
|
Early radio was self-sufficient from _________ and sales of ____ ________
|
-advertisements
- radio receivers |
|
First Radio Commercial was $___
|
-$50
|
|
A ___ minute commercial for an apartment complex, was the _____ _____ commercial
|
-10
- first radio |
|
Connections between local stations, led to the ______ ____.
|
-big networks
|
|
Syndication started with _______
|
-radios
|
|
What networks formed back then?
|
-NBC, ABC, CBS
|
|
People weren't buying radios during the ________ cause they already had
|
-depression
|
|
During the depression, most radio revenue was made from ____
|
-ads
|
|
The Depression brought about new ______ in radio, such as...
|
-genres
-Quiz shows, serial (series), drama, children’s shows |
|
During ____
the Government needed money for the war so they sold ____ _____ |
-WW2
-radio bonds |
|
People would buy the bonds from the government and the government would pay the back, ______ ______.
|
-plus more
|
|
Ad revenues
1950: $_____ |
$454 million
|
|
Ad revenues
1960: $_______ |
$35 million
|
|
List the five characteristics of radio today
|
1.local
2.fragmented 3.Specialized 4.Personal 5.Mobile |
|
Most towns/cities have radio stations with ____ content
|
-local
|
|
_____refers to many stations in different places
|
-fragmented
|
|
What characteristic of the radio today Helps dramatically in advertisement strategies?
|
-specialized
|
|
Radio is _______because it is specialized
|
-personal
|
|
Radio already seems to be everywhere you go this is it's ______ characteristic
|
-portable
|
|
Cume is the_____ of people who listen to a radio station every day for at least ____ minutes
|
-number
-5 |
|
The percent of the total population (that can listen to radio) that the market reached is the _______
|
-Rating
|
|
The rating is the ______ of the total _______ (that can listen to radio) that the market ______
|
-percentage
-population -reached |
|
Percent of people that listen to a specific station at a specific time is the_______
|
-share
|
|
The share is the Percent of people that _________
|
-that listen to a specific station at a specific time
|
|
cultural homogenization is a Major __________ of Recording Industry and it means
|
-criticism
-making everything the same |
|
Major criticism of Recording Industry is Suppressing ____ freedom
|
-artistic
|
|
Major criticism of Recording Industry:
Profit over artistry- More important to ____ ____ than be _______ |
-make money
-creative |
|
Major criticism of Recording Industry:
_____ overshadowing the _____ |
-Marketing
-music |
|
Syndication: sale of radio or television _______ to stations on a __________t basis.
|
-contents
-market-by-market |
|
DMX: (___ ____ ____) home delivery of audio by _____.
|
-digital music express
-cable |
|
DARS: (___ ____ ____ ____) direct home or automobile delivery of audio by _______
|
-digital audio radio service
-satellite |
|
______l radio: allows broadcasters to transmit not only their usual analog signal, but one or more digital signals using their existing spectrum space.
|
-Terrestria
|
|
Bitcasters: ______-only stations, can be accessed only _____.
|
-web
-online |
|
______: the simultaneous downloading and accessing of digital audio or video data.
|
-Streaming
|
|
Open source: ____ downloaded software
|
-freely
|
|
BitTorrent: file-sharing ______that allows anonymous users to create “swarms” of data,
______ servers |
-software
-untraceable |
|
Invention of television: was by ____ in _____
|
-Farnsworth
-1927 |
|
The ___ later payed Farnsworth for patents
|
-RCA
|
|
Television genres were adopted from the____, except from feature film and ____ show.
|
-radio
-talk |
|
"father of TV broadcasting"
|
-Murrow
|
|
Murrow was the "father of ___ _______"
|
-TV broadcasting
|
|
Four events from the 1950s that reshaped TV until today:
|
Quiz Show Scandal
“I Love Lucy” McCarthyism Ratings system |
|
what l involved a $64,000 question that was fixed by advertisers and producers to achieve a certain outcome?
|
-The quiz show scandal
|
|
The _______ Ratings
Origin of the ratings system: adapted from _____(1936) for TV since 1950 |
-Nielson
-radio |
|
Peoplemeter: was similar to a ____ control, allowed for people to know who was watching what show.
|
-remote
|
|
Share: a direct reflection of a particular show’s ______performance.
|
-competitive
|
|
In 1967 PBS unites ________ television efforts
|
-educational
|
|
What decade did TV begin to play social and political power?
|
-1960's
|
|
In 1960s: __% of people had TV
|
-80%
|
|
_% of Americans say TV is most _______medium in their lives
|
-80%
-influential |
|
Sesame Street debuted on television in
______ |
-1969
|
|
Networks get about _____ proposals for shows per year
|
-4000
|
|
Out of ____ proposals, only ____ will be filmed for pilots
|
-4000
-120 |
|
out of the _#_ filmed pilots,
Only ____ pilots actually get aired. |
-120
-20 to 30 |
|
Of the ___ pilots that actually get aired,about ___ will survive a full season
|
-20 to 20
-12 |
|
Of the ___ pilots that survive a full season, only __ will become a ‘hit’ with multiple season
|
-12
-4 |
|
4 Reasons why broadcast is still going strong
|
-well established (name recogn)
-experience (what works/ doesn't) -connections (advertising comp) -Choices that audiences make |
|
How to get on the tube:
|
-Be well established!
|
|
The first episode of a show; tends to be a bit longer than usual is a_____
|
-pilot
|
|
A pilot is The ____ episode of a _____
|
-first
-show |
|
Syndication: batches of a show are ____ to other networks that gain the rights to air the episodes.
|
-sold
|
|
Writer only makes $ when show is ____ ____ to network
|
-first sold
|
|
network makes $ from _______while show is running
|
-advertisers
|
|
DBS
|
-Digital Broadcast Satellite Television
|
|
online video, “Quarterlife” ,moved from _____ to NBC
|
MySpace
|
|
YouTube receives __ million unique viewers per month
|
50
|
|
Bundling is made possible by ____ convergence, now we can send multiple _______ through the same wire.
|
-digital
-mediums |
|
cross- promotion:
|
-movie is mentioned in ad for product
|
|
merchandising
|
-products made from "movie"
|
|
Tie- ins
|
-brands that already exist "tie-in" to the movie in some way (example: McDonalds and Disney)
|
|
3 things mentioned in video:
|
1. cross-promotion
2.merchandising 3. tie-ins |