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24 Cards in this Set
- Front
- Back
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What is personal selling |
Interpersonal interactions with customers and prospects to make cells and maintain customer relationships |
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What are the sales force structures |
Territorial, product, customer (market) |
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What are the things that motivate sales people |
Quotas, evaluations, salary, commission |
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What is the personal selling process |
Prospecting, pre-approach, approach, presentation and demonstration, handling objections, closing, follow up |
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What is prospecting |
Identifying qualified potential customers |
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What is the pre-approach process |
Learning as much as possible about prospective customer before making a sales call |
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What is sales promotion |
Short-term incentives to encourage the purchase or sales of a product or service offers a reason to buy the product now |
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What is trade promotion |
Sales promotion tool used to persuade retailers and wholesalers to carry a brand |
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What is business promotion |
Sales promotion tool used to generate business leads |
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What are quotas |
Countries set limits on the amount of foreign imports |
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What is click and mortar companies |
Physical stores that have adopted online marketing strategies |
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What are tariffs |
Taxes on certain imported products designed to raise revenue |
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What are quotas |
Country set limits on the amount of foreign imports |
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What are exchange controls |
Limit the amount of foreign exchange |
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What is the world trade organization |
Set the standard for international trade |
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What is a subsistence economy |
Agriculture |
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What is an industrial economy |
Major exporters of manufactured goods, services, and investment funds |
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What is the standardized global marketing |
Using the same marketing worldwide |
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What is sustainable marketing |
Meets the present needs of consumers and also enhancing the ability a future generations |
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What are some criticisms of marketing |
High cost of distribution, high advertising and promotion cost, excessive markups, deceptive practices. |
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What's some components of marketing and the society |
False wants, materialism, too few social good, cultural pollution |
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What is consumerism |
Movement to improve the rights and power of buyers in relation to sellers |
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What are the five types of business action in sustainable marketing |
Consumer-oriented, customer value, innovative, sense of mission, societal marketing |
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What is salutary products |
High in long-term consumer benefit and low in immediate satisfaction |
