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14 Cards in this Set
- Front
- Back
Marketing environment |
Actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers. |
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Microenvironment |
The actors close to the company that affect its ability to serve its customers. |
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Macroenvironment |
The larger societal forces that affect the microenvironment |
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Marketing intermediaries |
Firms that help the company to promote, sell, and distribute its goods to final buyers. |
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Public |
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. |
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Demography |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. |
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Economic environment |
Economic factors that affect consumer purchasing power and spending patterns. |
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Natural environment |
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Environmental sustainability |
Developing strategies and practices that create a world economy that the planet can support indefinitely. |
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Technological environment |
Forces that create new technologies, creating new product and market opportunities. |
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Political environment |
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. |
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Business legislation reasons |
- protect companies - protect consumers - protect the interests of society |
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Cultural environment |
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors. |
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Core- and secondary beliefs and values |
Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, businesses, and government. Secondary beliefs and values are more open to change. |