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68 Cards in this Set

  • Front
  • Back

When and who found ionic memory

Sperling 1960

Ionic memory uses what to measure?

T-scope


Permits brief display and rapid switches between displays


Presented display od 9-12 letters

Ionic memory consists of what properties?

Visual sensory memory


Precategorical

Sperling concluded from ionic memory

Ps could report 4-5 letters


Claims that they could actually see the whole thing but forgot it while reporting (fade away)

What was sperlings partial report

Procedure to overcome limitations of immediate memory


Cue was given after the display to indicate which part to report


3x partial = whole report

Delayed recall for 1 second in partial report what happened

Pa did no better then pa giving whole report

How long does visual memory held for

150-200milsec


If delayed About 1 sec then its no better then whole report/ forgotten

What type of information does the visual memory hold

Unprocessed form

Iconic memory reporting by category

Not as good as physical location


Therefore, icon holds information not yet processed


Categorical = whole report

What is masking

Icons can be earsed by othrr stimuli presented immediately after the icon

Echonic memory

A memory system that recieves auditory sensory stimuli and perserves them briefly

Who and when studied echonic memory

Moray et al. 1965

What procedure was used for echonic memory

4 eared listening task


4 different messages went at the same time, in 4 auditory locations, cue selscted parts of the auditory display for partial report

Similatities between echo and icon

Storw information breifly

Differnces bw icon and echo

Echo can be qued categorically


Echo can last longer even as long as 20 seconds

What did cowder and morton 1969 perform in their study

Recall


3 conditions:


Silent vocalization (read)


Active vocalization (say)


Passive vocalization (hear)

What did cowder and morton find

Few errors on:


Active vocalization


Passive vocalization



High error:


Silent

Modality effect

Superior recall for end of list when auditory mode


Capasity is relatively large, but length of time can be quite short


Categorical


Unprocessed

Exp 2 for crowder and morton

Suffix added to end of list (zero or tone)


Found errors with zero suffix


Less errors with tone


The more auditory similarities there is between the suffix and the items on the list, the greater the suffix effect

Short term memory

Last a short while: 1 min to a day

Miller 1956 magic number

7+-2 = the number of seperate items one can keep in memory at one time



Can increase memory span by chunking the individual units into smaller units

2 types of sensory memory

Iconic memory


Echonic memory

Information processing approach

Environmental input > sensory registor (visual, auditory) > Temorary working memory (control processes:rehersal, coding, decisions, retrieval strategies)> response output or two arows back and forth to longterm store (permanent)

Stroop demonstrated what

The automaticity of reading

Actomatic processing if

Occurs without intention


You are unaware of it


Does not interfer with other processess


It is unaffected by practice

Who created the criteria for automaticity

Posner and snyder 1975

Automatic vs controlled was demonstrated by

Schneider and shiffrin 1977


Virtual search task (same category or type or not, present or not present)

Automatic vs controlled

Automatic


Easy tast


Parelle


Pop out



Controlled


Hard task


Serial

Disadvantaves of automaticity

Very hard to act against automatic behavior


Errots and action slips can happen

Who created the feature integration theory

Triesman

Feature integration theory

We percieve objects in two distint stages:


1. Preattentive = automatic register feature


2. Attentitive = controlled: glue individual features to whole units

Controlled attention: white bear study was conducted by and exicuted by

Wegner 1987


Ps instructed to NOT think about white bears = ps think about white bear


When ps are give something else to think about its much less dificult to redirect the mind


Explanation:


When try to suppress a thought- search for other things to attend to- those things then become associated to white bears

Cell phones and driving was conducted by

Johnson and strayer 2001


Primary task= press button when red light signals


Secondary task=


Listen to radio


Hand held phone conversation


Hands free phone conversation


Results


Phones took more the double the amount of time to stop and and similar to chances of missing red light


Rasios = reaction time slightly faster


Chances of missing light slightly higher

Who studied texting and driving

Drew et al in 2009


Driving simulator

What was drew et al results

Reading text slowest response time, then sending text. Both higher then driving only.


Slowed reaction time with texting


Drivers increased following distance


Lane drift


6x mote like to crash

What is the percentage of people that have teported driving and texting

91%

Subliminal messages

Karreman et al 2006


Subliminal prime = drink ice tea


Manipulated thirst



Results


Short lived


Very minimal

Who persented verbal passages backwards

Vokey and read 1985


Subjects could report


Male or female voice


Same or different voice


Could not report any of the meaning


When told the phrase to listen for many heard it

Hemineglect

Disruption in ability to look at something in the often left field of vision and pay attention to it



A disorder in attention in ehich one half of the perceptual world is neglected to some degree and cannot be attended to as completely or accurately as normal



Cannot volentarily direct attention to left field (vison, auditory etc)

Mental process

The mental process of concentrating effort on a stimulus or mental event

Limited resourses

The limited mental energy or resouse that powers the cognitive mind

Tonic

Long lasting


Changes gradually


Eg sleep wake cycle

Phasic

Sudden


Transient change


Ex. Involentary loud noise or voulentary warning signal, etc.

Attention requires what

Arousal

Increase in arousal leads to

Increase heart rate


Increase breathing rate


Enlarge pupils


Change in cortical brain waves


Reduction in attention span

Yerkes-dodson law 1908

Arousal and attention is shaped as a bell curve

Information processing model

Dichotic listening was demonstrated by

Cherry 1953

Dichotic listening and the unattended ear

Pa could pick up on physical traits (male/female and loudness)


Pa could not notice


Meaning of unattended message


Word presented 35 times


Change of language


Speech played backwards

Who invented the bottleneck model

Broadbent 1958

Broadbents filter model

Contradictions to filter theory

Morays 1959 cocktail party effect

Broadbents filter theory

States that there are limits on how much information a person can attend to at any given time


If it exceeds capacity the person uses an attentional filter to let some information through and block the rest


Filter protect us from information overload


Perdicts that ALL unattended messages will be filtered out

Cocktail party effect

Ps often detect their own name on unattended channel = not all unattended information is filtered out

What did Moray conclude

Only important material can penetrate the filter set up to block unattended messages

Grey and wedderbum 1960 reported

That if you hear simple words from the right ear and different simple words from the left ear at the same time you will report that you heard a mixture of the words that make meaningful sence

Treisman 1960

Stated that if one ear sets up the other ear you will report a mixture of words


Based selection on part of the meaning = filter theory does not allow for

Unattended filter model

What did wood and cowan persent

Backwards speech to unattended ear


Looked at errors in shadowing attended


Errors peaked when backwards speech playing- suggest some attention being given to unattended ear


Attentional shift to the unattended message was unintended and completed without awareness- happens more with lower working memory span

Tresiman

Attenuation theory


Volume of unattended messages is just turned down


Might be avalible just hard to recover


Incoming messages are subject to:


Physical properties


Linguistic


Semantic (meaning)


Some words have a lower threshold even at low volumes


Heard their names because recognizing their na.e required little mental effort


The word must be primed

Write et al 1975

Conditioned words can show emotional response when entered into unattended ear


Therefore, unattended info may be processed for meaning below conscious awareness

Late selection models

All channels are processed for meaning


Info that is high in sensory activation and pertinence is selected


Selected info is what enters into consciousness

Spotlight approach

Highlights resourses


Highlight whatever kind of information people chose to focus on


Has fuzzy boundries


Can highlight more then one object depending on the size


Depends on the amount of resourses you are using


Covert focussing of attention to perpare for stimulus encoding

Posners conclusion

Cost of dirwcting attention to the wrong plase is a 3 part process:


Disengage


Move attention


Eengage

Capasity theory of attention

Process inputs in parellel


Limited capacity pool of resources to analyze inputs


Can analyze all info if it does not exceed our capacity limit


If it exceeds capacity we must allocate resourses and performance

Kahnemans capacity theory

Individual deposits mental capacity to one or more of several different tasks


Factors depond on the extent and type of mental resourses available


Affected by overall level of arousal

Schema theory was developed by and when

Neisser 1976

What is schema theory

Unattended info never enters cognitive processing


Inattentional blindness


- failure to percieve a stimulus or notice change in a stimulus


- suggest info doesnt ever enter cognitive system