Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
3 Cards in this Set
- Front
- Back
- 3rd side (hint)
Consumer behaviour |
How people make decisions about the products they’re buying |
Advertising , campaigns ect |
|
Cognitive approach Schemas- advertisers challenge schemas because they don’t want the adverts to be predictable |
Subliminal messeges - priming below our awareness (hidden messeges ) |
|
|
Brainwashing - manipulate buying decision through advertising techniques , e.g: repetition , sounds |
Conformation bias- prefer information that confirms exciting beliefs |
|