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30 Cards in this Set
- Front
- Back
E-commerce is a broader definition of e-business. True/False |
False |
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You decide to start a landscaping business called Trim Grass. You type www.TrimGrass.com in a Web browser, and no page with that name appears. The domain name is therefore available. True/False |
False |
|
In a forward auction, the highest bid wins. True/False |
True |
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A reverse auction often has both a floor and ceiling price, unlike forward auctions. True/False |
False |
|
The internet can both endanger and enhance a company's position in a given industry.
|
True |
|
Mass personalization refers to a company's ability to tailor products or services to a customer's specifications. True/False |
False |
|
In comparison to traditional commerce, e-commerce is able to reduce operational and transactional costs through disintermediation. True/False |
True |
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"Pure-Play" refers to an e-commerce venture that is completely digital -- including the product or service offered, the process and the delivery agent. True/False |
True |
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In viral marketing, you must ask your consumers to opt-in to your online messages.
|
False |
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A payment gateway is an e-commerce application service provider that authorizes credit card payments for both traditional and non-traditional commerce. True/False |
True |
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You decide to start a landscaping business called Trim Grass. You created a Web site, but it doesn't seem to be attracting any clients. So, you decide to explore advertising on the Web. Which of these advertising methods would probably be the least appreciated by your clients? a. Viral marketing b. Pop-up or pop-under ads c. Spamming d. Permission marketing e. Banner ads |
c. Spamming |
|
You decide to start a landscaping business called Trim Grass. Some of your residential clients (homeowners) would like to pay their bills online. Which of the following methods will not be appropriate for this type of payment? a. Purchasing cards b. Stored value money cards c. Electronic checks d Electronic credit cards e. Person-to-person payments |
a. Purchasing cards |
|
_______, which is broader concept than _______, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization. a. Electronic commerce, electronic business b. Electronic business, electronic commerce c. Business-to-business electronic commerce, intrabusiness electronic commerce d. Business-to-business electronic commerce, business-to-customer electronic commerce e. Business-to-customer electronic commerce, business-to-business electronic commerce |
b. Electronic business, electronic commerce |
|
The degree of digitization relates to all of the following except: a. The product or service sold b. The size of e-commerce transactions c. The process by which the product is produced d. The delivery agent or intermediary e. The process by which the product is sold |
b. The size of e-commerce transactions |
|
In ________ e-commerce, the sellers and buyers are organizations. a. consumer-to-business b. government-to-citizen c. consumer-to-consumer d. business-to-business e. business-to-consumer |
d. business-to-business |
|
In __________ e-commerce, an organization provides information and services to its workers. a. consumer-to-business b. business-to-employee c. business-to-consumer d. government-to-business e. consumer-to-consumer |
b. business-to-employee |
|
___________ represents the vast majority of e-commerce. a. C2B b. G2C c. B2C d. C2C e. B2B |
e. B2B |
|
In a reverse auction, the ________ bidder wings. a. lowest b. nobody, since there is no such thing as a reverse auction c. neutral d. highest |
a. lowest |
|
_________ marketing encourages receivers to send information about products/services to their friends. a. SEO b. Affiliate c. Electronic d. Viral e. Group |
d. Viral |
|
Direct payment of Social Security benefits is an example of __________ e-commerce. a. government-to-citizen b. business-to-business c. consumer-to-consumer d. business-to-consumer e. consumer-to-business |
a. government-to-citizen |
|
In _________ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins. a. forward b. simple c. physical d. reverse e. static |
d. reverse |
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eBay uses a ___________ auction. a. reverse b. physical c. forward d. static e. simple |
c. forward |
|
In which of the following business models do businesses request quotes from suppliers and use B2B with a reverse auction mechanism? a. Online direct marketing b. Name-your-own-price c. Electronic tendering system d. Affiliate marketing e. Find-the-best-price |
c. Electronic tendering system |
|
A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business mode? a. Affiliate marketing b. Online direct marketing c. Find-the-best-price d. Name-your-own-price e. Electronic tendering system |
a. Affiliate marketing |
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_________ e-commerce is also known as e-tailing. a. Business-to-business b. Collaborative commerce c. Consumer-to-business d. Intrabusiness e. Business-to-consumer |
e. Business-to-consumer |
|
_________ is the process whereby a fully automated electronic commerce transaction eliminates middlemen. a. Disintegration b. Direct sales c. Supply chain integration d. Disintermediation e. Value-added services |
d. Disintermediation |
|
__________ are typically used for unplanned B2B purchases for amounts under $2000. a. Purchasing cards b. Electronic checks c. Stored-value money cards d. Person-to-person payments e. Smart cards |
a. Purchasing cards |
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_________ contain a chip that can store information and be used for several purposes. a. Electronic checks b. Stored-value money cards c. Purchasing cards d. Person-to-person payments e. Smart cards |
e. Smart cards |
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A _____________ is the right to use but not distribute software or other intellectual property. a. closed-caption b. copyright c. proof d. patent e. trademark |
b. copyright |
|
___________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or trademark belonging to someone else. a. Domain masquerading b. Domain tasting c. Domain spoofing d. Cybersquatting e. Domain fraud |
d. Cybersquatting |