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25 Cards in this Set
- Front
- Back
Alcohol Myopia
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The tendency fr intoxication to reduce cognitive capacity, which results in narrowing of attention.
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Ambivalent Attitudes
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Evaluation of targets that include both positive and negative elements.
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Attitude
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An individual's evaluation of a target along a good-bad dimension
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Behavioral Intention
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An individual's plan to perform or not perform an action
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Compatibility Principle
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A theory stating that a measure of attitudes will correlate highly with a measure of behavior only when the two measures are matches in terms of being general/broad or specific/narrow.
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Culture
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The set of values, beliefs, and behaviors shared by a group of people and communicated from one generation to the next.
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Evaluative Conditioning
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A process by which objects come to evoke positive or negative affect simply by their association with affect inducing events.
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Explicit Attitudes
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Evaluations that people can report consciously.
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Facial Electromyography (Facial EMG)
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A procedure for measuring muscle contractions in the face that may be sensitive to positive vs negative responses to a stimulus.
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Hostile Media Phenomenon
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The tendency for people who feel strongly about an issue to believe that the media coverage of the issue is biased against their side.
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IMB model of AIDS Preventative Behavior
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A theory postulating that information, motivation, and behavioral skills guide individuals' protective actions in the sexual domain.
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Implicit Association Test (IAT)
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A reaction time procedure that provides a measure of implicit attitudes, participants sort targets into a "good" category or a "bad" category, and the speed at which the sorting is completed is taken as a sin of one's implicit attitude toward the object.
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Implicit Attitudes
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Automatic evaluative responses to a target which may occur without awareness.
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Jeer Pressure
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The conformity pressure that is produced by seeing someone ridiculed by another person.
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Likert type Scale
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An attitude measurement technique that requires respondents to indicate the extent of their agreement or disagreement with several statements on an issue.
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Mere Exposure Effect
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The tendency for repeated contact with an object, even without reinforcement, to increase liking for the object.
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Object Appraisal Function
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A function of attitudes by which attitudes provide rapid evaluative judgments of targets, which facilitate approach or avoidance.
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Power Distance
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The extent to which a culture accepts an unequal distribution of influence within the society.
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Reference Group
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A collection of people that serves as a standard of comparison for an individual, whether in terms of attitudes, values, or behavior.
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Semantic Differential Scale
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An attitude measurement technique that requires respondents to rate a target on several evaluative dimensions.
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Socialization
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The process by which infants are molded into acceptable members of their society.
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Subjective Norm
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An individuals' feelings of social pressure to perform or not perform an action
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Theory of Reasoned Action
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A model of behavior that views humans as rational decision makers who behave on the basis of logical beliefs.
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Thurstone Scale
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An attitude measurement technique that requires respondents to place a check mark beside statements with which they agree
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Value Expressive Function
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A function of attitudes by which attitudes can communicate individuals' identity and beliefs.
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