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8 Cards in this Set
- Front
- Back
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When your audience analysis focuses on the perceptual processes of the audience, including their tendencies toward selective exposure and selective attention, you are assessing audience _________?
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Psychology
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Speakers should keep in mind that most large audiences are ___________?
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Heterogeneous
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A voluntary audience is ________ than a captive audience.
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Better
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The topics, hobbies, and experiences that are important or interesting to your listeners make up their __________?
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Personal Interest
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Once a speaker has discovered the common knowledge and experience shared by the listeners, she can more effectively use ________ in her speech.
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Perception
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Kai usually did not listen carefully to her classmates' speeches. However, when Andre gave a speech about her favorite city, Paris, she focused intently on the speech and followed each point carefully. This is an example of _________?
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Selective Exposure
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When Mr. Douglas was preparing to speak to the PTA at his son's school, his audience analysis was limited to assuming that his listeners will share a common concern for their children's welfare. This approach to audience analysis represents _________?
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Fields
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What is the universal audience?
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An imaginary audience made up of all reasonable people.
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