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11 Cards in this Set

  • Front
  • Back
Process vs. Content, and what do we look for?
Process is how stereotyping comes about as a result of cognitive processes

Content is what stereotyping is and how it's done with different groups
Intrapsychic Motivations
Freudian

Displacement: A need for high self esteem causes us to put others down, which in turn brings up our own self esteem
Sociocultural
The different roles we see people taking in society affects how we view other groups and our own.

Those who are benefitted vs. not benefitted in the media.
Cognitive
Our natural cognitive processes effect how we divide people into groups, separate from social or cultural influence.
Evolutionary
A combination of sociocultural and cognitive influences, looks at how different needs for survival created social and cognitive aspects of human interaction
A B C
Affect - Prejudice


Behavior - Discrimination


Cognition - Stereotyping

Stereotyping and prejudice are not necessarily related
Stereotyping and Prejudice are...
Ubiquitous (they effect us all)

Two way street (minority and majority groups engage in them)

Any group can be a target of them
Psychodynamic Approach/Intrapsychic (ego protection and enhancement)
Ego Protection and Enhancement motive: When the ego is weak we produce a negative reaction to others to make the self feel better.
Sick Society (sociocultural approach) Informational/Motivational components
Informational components: Learns culture and it's values, which results in values that accept or do not accept certain behaviors

Motivational components: Conformity/ Reinforcement, people want to be accepted so they follow the norm
Stereotypes function in cognitive strategies
A stereotype schema is used to "fill in the blanks" about things in order to categorize and make sense of the world


Stereotype:
A cognitive schema that contains a person's knowledge, beliefs, and expectancies about a human group.
Must stereotype be consensually held to exist?
No.

We have personal stereotypes

"I believe all asians have an extra sense"

I still treat asians differently even though it's not on a mass scale, the stereotype still exists in my own mind.

But if they are held consensually it can effect people (stereotype threat)