Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
26 Cards in this Set
- Front
- Back
Mandate
|
Perception of popular support for a program or policy based on the margin of electoral victory won by a candidate who proposed it during a campaign.
|
|
Retrospective Voting
|
Voting for or against a candidate or party on the basis of past performance in office.
|
|
Professionalism
|
In politics, a reference to the increasing number of officeholders whom politics is a full-time occupation.
|
|
Careerism
|
In politics, a reference to people who started young working in politics, running for and holding public office, and made politics their career.
|
|
Incumbents
|
Candidates currently in office seeking reelection.
|
|
Reelection Rates
|
Percentages of incumbents running for reelection who are successful.
|
|
Name Recognition
|
Public awareness of a political candidate-whether they are familiar with his or her name.
|
|
Challengers
|
In politics, a reference to people running against incumbent officeholders.
|
|
Franking Privilege
|
Free use of the U.S. mails granted to members of Congress to promote communication with constituents.
|
|
Campaign Strategy
|
Plan for a political campaign, usually including a theme, an attempt to define the opponent or the issues, and an effort to coordinate images and messages in news broadcasts and paid advertising.
|
|
Negative Campaigning
|
Speeches, commercials, or advertising attacking a political opponent during a campaign.
|
|
Focus Group
|
In a political context, a small number of people brought together in a comfortable setting to discuss and respond to themes and issues, allowing campaign managers to develop and analyze strategies.
|
|
Photo Ops
|
Staged opportunities for the media to photograph the candidate in a favorable setting.
|
|
Sound Bites
|
Concise and catchy phrases that attract media coverage.
|
|
Mobilize
|
In politics, to activate supporters to work for candidates and turn out on Election Day.
|
|
Issue Ads
|
Ads that advocate policy positions rather than explicitly supporting or opposing particular candidates.
|
|
Political Action Committees (PACs)
|
Organizations that solicit and receive campaign contributions from corporations, unions, trade associations, and ideological and issue-oriented groups, and their members, then distribute these funds to political candidates.
|
|
Federal Election Commission (FEC)
|
Agency charged with enforcing federal election laws and disbursing public presidential campaign funds.
|
|
Soft money
|
Previously unregulated contributions to the parties, now prohibited, individual contributions to parties now limited.
|
|
Retail Politics
|
Direct candidate contact with individual voters.
|
|
Spin Doctors
|
Practitioners of the art of spin control, or manipulation of media reporting to favor their own candidate.
|
|
Front-end Stategy
|
Presidential political campaign strategy in which a candidate focuses on winning early primaries to build momentum.
|
|
Front loading
|
The scheduling of presidential primary elections early in the year.
|
|
Big-state strategy
|
Presidential political campaign strategy in which a candidate focuses on winning primaries in large states because of their high delegate counts.
|
|
Electoral College
|
The 538 Presidential electors approtioned amoung the states according to their congressional representation whose votes officially elect the president and vice presidnet of the United States.
|
|
Swing States
|
States that are not considered to be firmly in the Democratic or Republican column.
|