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7 Cards in this Set
- Front
- Back
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Causal research |
to test hypotheses about cause and effect relationships |
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descriptive research |
to better describe problems, situations or markets |
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Experimental research |
primary data by selecting matched groups of subjects, giving them different treatments and checking for responses |
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Ethographic research |
trained observers interact with and/or observe consumers in their natural habitat |
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Exploratory research |
gather preliminary information that will help to better define problems & suggest hypotheses |
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Observational research |
primary data by observing relevant people, actions and situations |
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Survey research |
primary data by asking questions about knowledge, attitude, preferences and buying behaviours |
