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9 Cards in this Set
- Front
- Back
The inner reasons or driving forces behind human action as consumers are driven to address real needs
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motivation
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Concepts of Motivation
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-closely related to emotion
-leads to emotional responses -closely related to personality -closely related to involvement |
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Dumpster dining (finding food in garbage)
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Physiological needs
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Gated apartment
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Safety security
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Home and family
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Belonging and love
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Describing one's life on MySpace.com
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Esteem
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Learning a foreign language for fun
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Self-actualization
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The totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his or her environment
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personality
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distinguishable characteristic that describes one's tendency to act in a relatively consistent matter
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trait
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