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26 Cards in this Set
- Front
- Back
_ _ is the use of information technology to support the sharing content among networks of users. |
Social Media (SM) |
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SM enables people to form _______________, which are groups of people related by a common interest. |
communities or communities of practice |
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_ _ _ _ is an information system that supports the sharing of content among networks of users. |
Social media information system (SMIS)
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Social media ____________ such as Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms that enable the creation of social __________, or social relationships among people with common interests. |
Social media providers, social networks |
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______ include both individuals and organizations that use SM sites to build social relationships. |
Users |
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If a site is interested in pure publicity, it will want to relate to as many tiers of communities as it can. If so it will create a viral _____, which is some inducement such as a prize or other reward, for passing communications along through the tiers. ([[d]]share an ad, link, file, picture, movie, or other resource with friends and associates over the Internet) |
viral hook |
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SM data falls into two categories ________ & _____________. One is data and responses to data that are contributed by users. ie: post and response on facebook wall. The other is data about relationships. ie: relationships to your friends also particular organizations you liked. |
content & connection data |
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As opposed to traditional CRM, _______ CRM is a dynamic, SM-based process. ;; [[d]]: CRM that includes social networking elements and gives the customer much more power and control in the customer/vendor relationship. |
social CRM |
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________________ is the dynamic social media process of employing users to participate in product design or product redesign. |
Crowdsourcing |
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social media has been widely used to _ _ _ relationships to market products to end users. Now manufacturers are starting to use social media to become industry leaders, promote brand awareness, and general new _ _ _ to retailers. |
business-to-consumer (B2C)
business-to-business (B2B) |
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Karl Marx defined _________ as the investment of resources for future profit. |
capital |
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In comparison, _________ capital is the investment in human knowledge and skills for future profit. |
human capital |
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According Nan Lin, ________ capital is investment in social relations with the expectations of returns in the marketplace. |
social capital |
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According to Henk Flap, the ______ of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related. |
value of social capital |
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If you are an _____________ in your social network, your opinion may force a change in others' behavior and beliefs. |
influencer
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To an organization, the ___________ of a relationship is the likelihood that the other entity (person or other organization) in the relationship will do something that benefits the organization. |
strength of a relationship |
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[[d]]:A social media company's ability to make money from its application, service, or content. |
Monetize |
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The ability to track these statistics led to development of the pay-___-______ revenue model, in which advertisers display ads to potential customers for free and then get paid when the customer clicks on the ad. |
pay-per-click |
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The ___________ revenue model offers users a basic service for free and then charges a premium for upgrades and advanced features. |
freemium |
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_____________ rate measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by the advertiser. |
Conversion rate |
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[[d]]: A statement that delineates employees' rights and responsibilities when generating social media content.;; Social media _________ |
Social media policy |
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_ _ _, which simply means content on your SM site that is contributed by users, is the essence of SM relationships. |
User-generated content (UGC) |
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***Which is a use of social media in human resources? |
social media is used for finding employee prospects, recruiting candidates, and in some organizations, candidate evaluation |
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***Which statements are TRUE of social capital? |
The value of social capital is determined by the number of the relationships in a social network |
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*** Social media communities differ from regular communities because: |
Formed based on mutual interests |
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***Which statement is TRUE of using social media to advance organizational strategies? |
Share a common belief, seek conformity, want to convince others, facilitate activities like sales and marketing, form strong bonds and allegiance to an organization. |