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12 Cards in this Set
- Front
- Back
Types of Communication
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-Social Science
-Humanities -critical/culture |
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Social Science
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-focus on human interactions themselves, how they come to existence, function and how they affect the human experience
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Humanities
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-focus on how we co-construct the meaning through communication, to more deeply understand a communication act or culture
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Critical or Culture
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-looks at construction, use and abuse of power and control in a culture, situation organization or community
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Hegemony
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idea of a power structure; studied from a power and control point of view
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Epistemology
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the study of knowledge
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Methodolgy
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THe science of finding out
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Ways to acquire knowledge
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Authority, experience, (traditions, customs or faith), magic/superstition
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Errors in Ordinary Human Inquiry
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Inaccurate observations: tend to be casual observers and don't pay attention to detail nor retain information
Overgeneralizations: We prefer our world to be orderly and as such we tend to generalize our knowledge (every woman doesnt like there door being opened for them) Selective Observations: as time in the field is winding down, you concentrate on certain activities |
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Scientific Inquiry
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-guards us from errors in ordinary human inquiry through careful and deliberate efforts
-we only accept knowledge that is empirically supported (previously researched) -it is an empirical enterprise -examines social regularities -examines aggregates not individuals |
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Communication Studies
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A field of research on the production and uses of symbols in concrete social and cultural contexts to enable the dynamics of systems, society and culture
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Proprietary Research
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Research that is conducted for a specific audience, which is not shared beyond the intended audience. Research that is sponsored or funded and therefor owned bby a private source
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