It is imperative when advertising a brand that the name of the brand is seen and heard as much as possible, and in a way that will stick in the consumers mind. Brand recognition is extremely important and is accomplished very successfully when advertising on social media. There is the opportunity to be exposed to thousands, even millions of people by taking this route. Once the brand …show more content…
It is undeniable that social media involves an enormous amount of potential customers. Sumit Goyal wrote the journal “Advertising on social media”. In this journal he talks about how effective advertising through social media can be because of the amount of people that are involved with the different sites. He discusses the fact that Facebook has well over 908,000,000+ registered users, Twitter has more that 500,000,000+ users, and Google+ has 250,000,000+ users (p. 222) These numbers show the amount of people that could potentially be reached while advertising on social media outlets. It is a new and innovative way to spread the word about a brand and it can be extremely