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12 Cards in this Set
- Front
- Back
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is a method, consisting of signs and symbols, used by information sources to convey meanings to their audiences. |
Media Language |
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Media language can be written? |
verbal, nonverbal, visual, and aura |
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defined as the individuals or groups of people who consume and engage with various forms of media content. |
Media Audiences |
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According to Croteau and Hones (2018) gave three areas which proved the activeness of people in consuming media information, these are: |
interpretation, collective interpretation of media, and collective political action. |
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According to ??? gave three areas which proved the activeness of people in consuming media information, these are: interpretation, collective interpretation of media, and collective political action. |
Croteau and Hones (2018) |
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When producers create media information the audience develop it through their own understanding and interpret messages individually |
Interpretation |
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He described how individuals create meanings from information they encounter, which involves filtering, matching meanings, and constructing meaning |
Potter 2003 |
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is defined as ignoring most of the information and paying attention to some information only. |
#1 Filtering |
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Potter explained that people tend to wait for a specific element in a particular message that will trigger them to begin paying attention to the message. |
#1 Filtering |
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Defined as recognising the elements in the message and look for the meanings based from their memory |
#2 Match Meanings |
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Defined as Interpreting the message by analyzing or evaluating it |
#3 Constructing Meanings |
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utilizes connotation which is the process when humans attempt to combine new information with their preexisting knowledge. |
#3 Constructing Meanings |
