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7 Cards in this Set
- Front
- Back
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Planning |
The process of anticipating future events and determining strategies to achieve organizational objectives in the future |
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Strategic Planning |
The managerial process of creating and maintaining a fit between the organization's objectives and resources and evolving Market opportunities |
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Marketing Environment |
The entire set of situational conditions, both internal (strengths and weaknesses) and external (opportunitiesand threats), within which a business operates |
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Strategic Business Unit (SBU) |
A subgroup of a single business or a collection of related businesses within the larger organization |
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Mission Statement |
A statement of the firm's value based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions |
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SWOT Analysis |
Identify internal environment of strengths and weaknesses as well as external opportunities and threats |
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Environmental Scanning |
The collection and interpretation of information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the market plan |
