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10 Cards in this Set
- Front
- Back
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True or False
The source must decode a message before it can be sent. |
False
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True or False
Semantic noise occurs when a word or phrase means something different to the source and the receiver. |
True
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True or False
The word "media" is the plural form of the singular word "medium." |
True
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True or False
The job of the gatekeeper is the help eliminate mechanical noise |
False
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Writing a letter to your favorite band saying how much you like their music is an example of:
a. semantic noise b. mechanical noise c. delayed feedback d. immediate feedback |
c. delayed feedback
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The differences between mass communication and machine assisted communication:
a. are not all that clear b. are blurred by the Internet c. are blurred by the World Wide Web d. all of the above |
D. All of the above
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Three of the primary factors of the mass communication audience are its dispersion, size, and:
a. geographic concentration b. susceptibility to noise c. decoding ability d. anonymity |
a. geographic concentration
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Which of the following serves as a gatekeeper?
a. assignment editor deciding what story to cover b. a director deleting line from the script c. TV news producer deciding which stories to air on the news d. all of the above |
d. all of the above
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Which of the following is NOT a force behind the fractionalization or segmentation of the mass audience?
a. an increase in single-parent families b. an increase in dual-paycheck households c. target marking has become ineffective d. more time is spent commuting |
c. target marking has become ineffective
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Vivendi's purchase of Universal Music and Universal Studios is an example of:
a. operational convergence b. device convergence c. symbiotic convergence d. corporate convergence |
d. corporate convergence
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