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10 Cards in this Set
- Front
- Back
True or False
Book publishing became commercialized in the early to mid 1900s. |
True
|
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True or False
The book industry's most important form of audience feedback is the various best seller lists compiled by newspapers and trade publications. |
True
|
|
True or False
The e-book revolutionized the book publishing industry. |
False
|
|
True or False
Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books. |
False
|
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Until about the 12th century, most books in Europe were produced by ______
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Monks
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|
The most significant book of the early to mid 1800s was ______, because it sold a huge number of copies and caused many people to decry slavery.
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Uncle Tom's Cabin
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In the early Twentieth Century, the book industry ________________.
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-became increasingly commercialized
-saw many publishers expanding into the mass market, adopting modern promotion and distribution techniques -published popular books featuring a wide variety of content |
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University presses tend to publish books that __________________.
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are sold to libraries and scholars.
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The book industry can be divided into three segments: publishers, distributors, and _____.
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retailers
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What are the three defining features of books?
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-they are the least "mass" of the mass media
-they are the oldest of the mass media -they are the most enduring of the mass media |