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72 Cards in this Set
- Front
- Back
Date of german posters plakatsil |
1905-1915 |
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In the first decade of the 20th century , the experiments with pure form begun in the 1890 s continued and evolved. Although the Glasgow group received reception in the British Isles , designers in Austria and germany were inspired by their move toward ______________________________. |
Geometric structure and simplicity of form. |
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In austria , a group of young artists led by ______________ broke with the ___________ in 1897 and formed the ___________________. |
Gustav Klimt Künstlerhaus Vienna Secession |
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These artists and architects rejected academic traditions and sought new modes of expression. |
Vienna Secession |
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In their exhibition posters and layouts and illustrators for the Secession magazine , Ver Sacrum members ___________________________ ____________________________. |
Pushed graphic design in uncharted aesthetic directions. |
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By the turn of the twentieth century , young artists began looking beyond the complex forms of _______________, ______________, __________________. Their ideas in the air at the start of a brand new century were about ____ and _____ approaches. |
Victorian Designs, Art Nouveau, Arts and Crafts
New and fresh |
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For these young artists the world of ___________ and ________ had no place in this brave new world. |
Medieval Poetry Patterns |
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Design school originating in germany. |
Plakatstil |
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What is the meaning of Plakastil. |
Poster Style |
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The traits of Plakastil are usually ______, ______________________________. |
bold, straight lettering with a very simple design. |
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________________ was 15 years old when he attended an exhibition in Munich of work that moves away from the drab tones and clutter of Victorian era. |
Lucian Bernhard |
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His father kick him out of the house but he made the giant leap into realizing that design could be______ and ________. |
Lucian Bernhard
minimal and clean |
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This style is the beginning of modern graphic design today that relies on symbols and shapes rather than literal illustration to promote an idea. |
Plakatsil |
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It means object-poster. |
Sachplakat |
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The use of implied form with __________________ is an incredible way to make the viewer work. |
Negative space |
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The typography was created by hand as part of the illustration and was also reduced to the most basic message. _____________, ______________, and a _________________ _____________________ are the hallmarks of the German poster movement. these artists know without knowing it also were the first to work with modern _____________________. |
strong vivid colors , abstract and flat pattern , and reduction of anything decorative
Corporate identity |
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The idea of a ________ is a simple icon and name this can be traced to the original Priester poster.; The effects of the german poster arr with us in modern identity design , minimal posters , and the basic concept of _____________. |
Logo
Less is more |
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Who designed Priester matches Plakatsil poster? |
Lucian Bernhard |
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Initiated by Lucian Bernhard with his first poster in 1905 Plakatsil was characterized by a simple visual language of _________ and _________. Designers reduced images of products to elemental , symbolic ships that were placed over a flat background color , and they lettered the product name in _____________. |
Sign and shape Bold shapes |
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Concurrent with these developments , in germany _____________ played an important role in graphic design. |
Peter Behrens |
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He helped to develop of philosophy of in design Neue Sachlichkeit (________________), which emphasized technology , manufacturing processes , and function , with style subordinated to purpose. |
Behrens
New objectivity |
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He is a farsighted industrialist , believed industry needed the visual order and consistency samok that could only be provided by design. |
Emil Rathenau |
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Meaning of AEG and what it is |
Allgemeine Elektricitats-Gesellschaft A vast electrical manufacturing firm |
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For AEG , Behrens developed what may be considered the first cohesive _______________ he consistently used the same logo, roman typeface styles , and geometric grades to create product catalogues , magazines , posters , other printed matter , and architectural graphics |
Visual identity system |
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Behren's work for aeg was a harbinger of a major area of graphic design in the second half of the 20th century; the creation of a corporate identity through a program using ____________, _________, _________, and __________________, ____________________ |
Trademarks , typefaces , formats , and color in a consistent , controlled manner. |
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Who designed the logo for AEG? |
Peter Behrens |
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He contributed to the development of modern design , advertising and culture in the early twentieth century can be summed up in his poster design for the Priester match company . However , that is was just the launching pad for his entire career. |
Lucian Bernhard |
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he designed posters , type , packaging , textiles , interiors and trademarks for a great many companies over the course of his career and his work was influential in both the united states and europe. |
Lucian Bernhard |
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He immigrated from Berlin to America in 1923 in a time when a great deal of fury was developing behind the field of graphic design and advertising. |
Lucian Bernhard |
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What is the instinct of Lucian Bernhard? |
"You see with your eyes, not your brain." |
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Although he favored classic booktypefaces for setting text he developed a number of display typefaces , often keeping his name site , including ______________, _______________, ________, __________________ and _________________. |
Bernhard Gothic, Bernhard Fashion, Lucian, Bernhard Tango, and Bernhard Brushscript. |
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He is considered the founder of the Plakastijl movement. |
Lucian Bernhard |
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his style moved graphic design one step closer in the simplification and reduction of naturalism into a visual language of shape and sign. |
Lucian Bernhard |
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Give 4 of Lucian Bernharf's posters |
Manoli Cigarettes, 1910 Stiller shoes, 1912 Adler Typewriters Bosch sparkplugs |
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He began as a poster artist building up a self-taught style which was primarily influenced by college technique of british biggerstaff brothers. |
Ludwig Hohlwein |
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He had a signature style of applying colors letting them dry at different times , and printing one on top of the other , producing modulations of shading. |
Ludwig Hohlwein |
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The complex play of ____________ suggest that based Hohlwein paintings on _____________. |
Light and shade
Photographs |
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Although the image was always the dominating element , Hohlwein ____________________________. |
Did not lose sight of his lettering. |
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His images show an optimistic view on contemporary middle-class life . Over time he gained fame and fortune , and his creations began to serve different needs than merely the promotion of products . He turned his expertise to making billboards for the war effort accepting commissions from the _____________. |
Ludwig Hohlwein Nazi regime |
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Give Ludwig Hohlwein designed posters for. |
NSDAP Nazi People's Welfare Winter Relief Fund air raid 1936 Olympic Games |
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He was a german graphic designer , litography , and commercial artist known for his contribution to the plakatsil movement. |
Hans Rudi Erdt |
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His work of the prestigious Hollerbaum und Schmidt art printing company along with many other Plakatsil artists make him one of the most important representatives of german poster art between 1906 and 1918. |
Hans Rudi Erdt |
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He created the opel car manufacturer poster. |
Hans Rudi Erdt |
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Give the characteristics of Plakastil. |
*Usually bold , straight font with varied a simple design *Flat presentation *Shapes and objects are simplified, while subject of the poster remained detailed. *Eye matching colors *An accessible message made aesthetically pleasing |
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What is the aim of Plakatstil? |
Standardization |
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We speak of concrete and not abstract painting because nothing is more concrete , more real than a line , color , a surface. |
De Stijl |
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The netherlands based de stijl movement embraced an abstract , paired down is that tech centered in basic visual elements such as geometric forms and primary colors . It is also known as the ___________. |
Neoplasticism |
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De Stijl believed that beauty arose from the absolute purity of the work period they sought to purify art by banning ___________________________. the content of their work was to be _______________ , the order that provides the universe. |
Naturalistic representation , external values and subjective expression
Universal harmony |
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De Stijl advocated the absorption of art by ____________. It became a ___________ for expressing the movements principles in graphic design. |
Applied art Natural vehicle |
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it is grounded in the idea that the true purpose of art is to not reproduce real objects , but to express absolute of life. |
Neo-Plasticism |
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Other meaning of neoplasticism |
New art |
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His aim was to promulgate a new design paradigm of harmony and order , by reducing all art to essential to form and color . Rejecting naturalistic art , he wrote "this new art will find its expression in the _________ of form and color, that is to say , in the straight line and clearly defined primary color ." |
Piet Mondrian
Abstraction |
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He is a dutch artist best known for his abstract paintings . Art that is ________ does not show things that are recognizable such as people , objects or landscapes . Instead artist use colors , shapes and textures to achieve their effect. |
Piet Mondrian Abstract |
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When mondrian made his paintings , he would always makes his own colors , never using the paint directly out of a tube . He often used to primary colors __________________. |
True Yellow, blue, red |
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Partly a reaction against the decorative exercise of art deco , the reduced quality of de stijl art was envisioned by its creators as a universal visual language propria to modern era , a time of a new , spiritualize world order. |
True |
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De Stijl is the brainchild of the dutch painter , designer , writer comma and critic _____________. |
Theo van Doesburg |
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While serving in the army , he encountered mondrian paintings , in which he saw his ideal . He then met him at an exhibition in Stedelijk museum in amsterdam and , after many discussions they formed the de stijl art group. |
Theo van Doesburg |
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At the same time they also founded the De Stijl journal, edited by van doesburg , to which mondrian contributed numerous articles period although its circulation really exceeded ______ copies per issue , it's readership was influential with artistic circles and widespread. |
300 |
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Promoting their innovative ideas in the journal of the same name , the members envisioned nothing less than the ideal fusion of form and function, thereby making De Stijl in effect _________________. |
The ultimate style |
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Its members comma working in an abstract style , we're seeking laws of __________ and harmony applicable both to art and to life. |
Equilibrium |
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To this end , De Stijl artists turned their attention not only to find art media such as painting and sculpture , but ritually all other art forms as well , including __________, _______, _________________ and_____. |
Industrial design Typography Literature Music |
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Its influence was perhaps felt most noticeably in the realm of architecture helping give rise to the international style of the 1920s and 1930s |
De Stijl |
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The principles were more about _______ and __________ which made De Stijl look very minimalist and abstract compared to other art movements . They had reduced amount of ________ using only ybrwb, |
Form and function Color |
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There is also a relationship of _________ and ___________ always found in this De Stijl paintings. |
Positive and negative space |
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Meaning of de stijl in dutch. |
The style |
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Viewing art as a means of social and spiritual redemption , the members of de stijl embraced a ___________ of art and its transformative potential. |
Utopian vision |
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Modeled on or aiming for a state in which everything is perfect. |
Idealistic |
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Among the pioneering exponents of abstract art , de stijl artists espoused a visual language consisting of precisely rendered geometric forms usually straight lines , squares and rectangles and primary colors .. expressing the artist search, ______________________________________ this austere language is meant to reveal the laws governing the harmony of the world. |
For the universal , as the individual was losing its significance |
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Even though De Stijl artists created work embodying the movements utopian vision , their realization that this vision was unattainable in the world in the real world essentially brought about the group's demise. |
True |
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Ultimately , De Stijl's continuing fame is largely the result of the enduring achievement of its best known member and true modern master, ___________. |
Piet Mondrian |
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Give the objectives of De Stijl. |
*To rebuild society after world war 1 - essential ordering of structure.
*Construct an ideal model for a new world.
*Achieving a utopian perception of spiritual harmony.
*Would function as a sign for an ethical view of society.
*To show that art and design have the power to change the future. |
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Give the characteristics of De Stijl. |
*Ideas of spiritual harmony and order *Simplified visual compositions *Straight lines - vertical , horizontal , and diagonal square and rectangular forms *Primary colors - red blue and yellow *Primary values - black , white and gray *Asymmetrical *Geometrical form and shape with very technical construction *Precise geometry forms of flat squares and rectangles *Play on positive and negative emphasis. |