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16 Cards in this Set
- Front
- Back
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Marketing Mix 7 Ps |
Product Place Price Promotion People Process Physical evidence |
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Types of power French and Raven 1960 |
Legitimate Expert Coercive Referent Reward |
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Hotel - political issues |
Gdpr Brexit |
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Organic growth pros |
Firm will already have experience Easier to manage Incremental...pilots Spread cash flows better Lower risk Less Impact on ongoing operations |
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Organic growth cons |
Takes much longer Could miss out on present opportunities |
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Acquisition pros |
Speed to market Instant brand recognition Maximise opportunities |
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Acquisition cons |
Riskier ...misjudgements Hard to find a firm Could overpay Strain on cash flow Integration complexities |
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Leadership definition Richard daft |
The ability to influence people towards the attainment of organisational goals |
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Components of leadership Kirkpatrick and locke |
Integrity Self confidence Emotional Maturity Drive energy ambition Motivation |
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3 leadership styles according to Rowe 2001 |
Managerial Visionary Strategic Strategic can reconcile gap between other 2 |
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Transactional leader characteristics |
Focus on structure Clarify role Rewards for performance By the book Not looking strategically |
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Transformational leader characteristics |
Seeks to inspire Utilise vision Encourages followers Can be learned |
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Scenario planning oglivy 2015 |
Focal issue Key factors Ex forces Uncertainties Scenario logics Scenarios Implications Early indicators |
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Situational leadership Blanchard and Hershey 1960 |
Telling and directing Selling and coaching Participating and supporting Delegating |
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Managing conflict |
Not good or bad...effect on performance Assertiveness Thomas and kilmann model Collaboration Allow other person to win if less important Ignore tension Compromise style |
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Culture definition Edgar schein |
Pattern of shared basic assumptions that were learned by a group as it solved problems of external adaptation and internal integration, that has worked well enough to be considered valid and therefore taught to new members |
